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This is a very simple code that is integrated into your html code. It allows Google to better understand the content of your page and possibly highlight it in the results, typically at the top, which is of course very...

First, a bit of vocabulary: the text that is displayed in a link is called "anchor text". Google quickly established itself on the internet thanks to a revolutionary idea: backlinks, that is to say the links pointing to your...

Almost all Internet users are looking for local businesses. This is what explains the success of Google Business or Tripadvisor, for example. It's absolutely essential to be present there: Google Business links appear at the top of the page, before website results...

Google analyticsAs for Chrome and Android, Google Analytics is slightly devilish: after an easy and quick installation on your website, you will have access in the Google console to multiple statistics relating to your site,...

Le SEO on-page rassemble toutes les techniques d’optimisation internes à votre site web, cela peut paraître fastidieux et technique mais en réalités l’essentiel de ces taches peuvent être automatisées. Tout d’abord, il s’agit de s’assurer qu’il est référencé par...

Google has always said that there is no direct link between SEO and social networks, but indirect links are very real: by making your site known on social networks, you will only improve your SEO… Add Twitter, Facebook or other icons in the footers of all your...