Introduction to SEO

Introduction to SEO

Introduction to SEOGoogle has come a long way since its launch in 1993. Now relying heavily on artificial intelligence, its algorithms use hundreds of different criteria to reference your website. Here are four of them: Trust Your site should have backlinks from...
What are “rich snippets”?

What are “rich snippets”?

This is a very simple code that is integrated into your html code. It allows Google to better understand the content of your page and possibly highlight it in the results, typically at the top, which is of course very interesting. It is clear that if you have just...
Backlinks

Backlinks

First, a bit of vocabulary: the text that is displayed in a link is called “anchor text”. Google quickly established itself on the internet thanks to a revolutionary idea: backlinks, that is to say the links pointing to your site from an external website....
Local SEO

Local SEO

Almost all Internet users are looking for local businesses. This is what explains the success of Google Business or Tripadvisor, for example. It’s absolutely essential to be present there: Google Business links appear at the top of the page, before website...
Google Analytics Basis

Google Analytics Basis

Google analyticsAs for Chrome and Android, Google Analytics is slightly devilish: after an easy and quick installation on your website, you will have access in the Google console to multiple statistics relating to your site, and Google will have even more of them...